Chevrolet鈥檚 Colorado ZR2 Bison rocks the Truck Zone.
Trucks aren鈥檛 meant to be corralled.
But apparently the Ford trucks, at least, are meant to sit atop 鈥� and climb the side 鈥� of an oil derrick-looking thing at the Texas State Fair Auto Show in Dallas.
Those high-flying Fords represent one of eight brands in the fair鈥檚 Truck Zone, along with Chevrolet, GMC, Kia, Nissan, Ram, Subaru and Toyota, because, of course, 鈥淭rucks aren鈥檛 meant to be corralled indoors, they鈥檙e meant for wide, open space under a beautiful Texas sky.鈥�
Chevrolet, Nissan, Ram and Toyota also are represented by sky-scraping structures topped by trucks 鈥� shipping containers stacked like blocks in the case of the Nissan Titan.
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That鈥檚 not to say the cars and SUVs in the fair鈥檚 Automobile and Centennial buildings aren鈥檛 interesting 鈥� a lot of fair-goers find them plenty interesting. And why not, with a total of around 400 vehicles representing about 20 brands populating perhaps the longest-running auto show of the year at 24 days.
It鈥檚 just that trucks 鈥� and Texas 鈥� well, you know, trucks and Texas.
鈥淚f Texas had an official vehicle, it would be a pickup truck,鈥� wrote Andrew Wendler at Forbes.com, to which 鈥渇air organizers dedicate a sizeable chunk of their valuable fairground real estate 鈥� the 鈥楾ruck Zone鈥� area is devoted solely to these valued workhorses.鈥�
Ram鈥檚 new Heavy Duty Night Edition was unveiled.
The sprawling Zone encompasses 175,000 square feet of space outside the Automobile Building, near the fair鈥檚 main gate, 鈥渨here they could show off their Lone Star spirit.鈥�
Among the highlights of the fair鈥檚 recent media day was the unveiling of Ram 1500 Limited Black Edition, with a manufacturer鈥檚 suggested retail price (MSRP) starting at $53,690, and Heavy Duty Night Editions available in Big Horn and Laramie models starting at $37,995.
But Toyota, GMC, Nissan, Chevrolet and Ford also took turns to present updated models, powertrains and trim packages, such as Chevrolet鈥檚 Silverado 1500 Midnight and Rally editions.
Ford鈥檚 Super Duty F-450s are the torque of the town.
Ruggedness, of course, is a thing in the Truck Zone, with the Bison, Ford F-150 Raptor, and Nissan Titan all presented on pseudo-rocky terrain 鈥� implying they are capable of taking a beating on and off road. Ford鈥檚 lineup of powerful F-450 Super Duty models is more straightforward than some other brands but still reflects the marque鈥檚 longstanding dominance in the pickup market.
And then, there is Ford鈥檚 oil derrick-looking thing to consider, because, well, it鈥檚 Texas.
鈥淭he state fair has become a hot spot for pickup truck makers to show off their latest vehicles 鈥� [as] Texas is, after all, one of the country鈥檚 largest markets for pickups,鈥� reported CNET.com鈥檚 Road Show.
Indeed, the outdoor Truck Zone gives Texas fair-goers plenty of heat, literally and figuratively.
The revamped Nissan Titan shows its true colors in Texas.
The iconic Ford oil derrick at the State Fair of Texas.
